No agency. One senior, with AI as leverage.
Most agencies sell you a team and let a junior do the work. At GRO it’s the other way around: one senior operator runs your account himself, and AI does the work that would otherwise be handed to juniors. Senior judgement, at the scale a whole team would normally need.
I started in 2005. First selling, then running accounts.
My career in search marketing began as inside sales at an agency — later outside sales, and eventually the account work itself. I’ve been on my own since 2013. That’s 21 years in search, 13 of them under my own name.
In those years I’ve seen enough accounts to know where it usually goes wrong: not in the campaigns, but in the numbers underneath. Tracking that measures everything and so means nothing. Conversions that aren’t leads. Reports that tell a prettier story than reality, month after month.
I work with a handful of accounts at a time, not dozens spread across a team. You don’t get an account manager who passes you to someone you never speak to — you get the person who actually runs your account. That there’s only one of me isn’t a limitation. With AI as leverage for the repeatable work, I keep the bandwidth to give every account the attention it deserves.
For a long time I had no appetite for selling. That has changed: I want to build, not stand still. And the best part of this work is that selling, for me, comes down to showing what’s broken — not giving a pitch.
Three principles, no exceptions.
One point of contact
No juniors, no handover. The senior who sets up your account also runs it every week. What we agree on, I do — not someone I still have to onboard.
Numbers that add up
We steer only on numbers that mean real intent. Clean the tracking first, then optimise. Honest CPL math, even when it produces smaller figures.
AI as leverage, not an excuse
AI does the repeatable work; the judgement stays with the senior. No automated black box putting your account on autopilot — but an operator who can handle more without giving anything up.
“I have witnessed firsthand his talent for managing my Google Ads account — his strategic thinking and attention to detail played a pivotal role in the success of our team.”
One conversation tells you more than a pitch ever could.
Book a 30-minute audit. We share screens, walk through your account, and you hear exactly what I’d change — whether we work together after that is a separate conversation.
Book the audit →